WHO I AM
WHAT I'VE DONE
WHAT I DO
I was born in Guayaquil, Ecuador and moved to Baltimore, Maryland when I was 10 years old. I received a Bachelor’s Degree in Business Administration and Information Systems at Towson University in 2012. In 2014, I moved to Chicago and in 2016, I received a Master's Degree in Human Computer Interaction from DePaul University.
Outside of work, I am a travel and food enthusiast who is in love with summertime in Chicago.
I have worked at Motorola Solutions in Chicago since May of 2016, when I started as an intern. Today I am a Senior UX Designer and have had the opportunity to lead the UX experience of several internal application as well as the digital transformation of Motorola's external site which includes the integration of an e-commerce store and order management.
Prior to joining Motorola, I interned as the sole UX Designer in a 20 people team at a software company called Acenonyx. I worked directly with my supervisor to design site maps, mockups, high-level prototypes based on his ideas for new hospitality and insurance databases.
I enjoy creating positive user experiences by translating complex ideas into effective, intuitive, and enjoyable solutions based on user and business needs.
For example, I was one of three UX Designers of a 161-person team who helped launch Motorola's e-commerce website. This included 15 workshops and 282 user stories via Jira for four releases.
In five months, Motorola Solutions'
e-commerce store had:
• Over 87,000 unique visitors
• 1,400 total orders
• 5,698 items sold and
• $326,000 in total orders value.
It is crucial to clearly define the product vision and goals as they become the guide for aligning all development efforts.
Research methods such as observations, interviews, and surveys are conducted for better understanding of users' needs.
Results are analyzed and requirements for the solution become clear. Personas, user experiences, storyboards, and process flows to name a few are created to guide the solution.
Life is breathed into the solution by creating sketches, protypyes, and wireframes.
Usability tests are conducted to validate the design proposals.
The weaknesses encountered in the usability tests are addressed and redisigned to enhance user usability.