top of page
Solution Finder
User Research, Design, and Test
Employer: Motorola Solutions | Role: UX Designer/Interaction Lead
PROJECT SUMMARY
Solution finder homepage
Solution finder homepage 2
Solution finder homepage
1/2
Challenge
1) Partners want to receive more leads from Motorola Solutions.
2) End-customers have difficulty learning about our solutions and selecting the appropriate products to serve their needs.
Objective
The objective was to create a tool to increase sales in the absence of e-commerce. Through research, I was able to identify the challenges that both partners and end-customers had with our website. I conceptualized this idea of creating a Solution Finder that worked similar to a car configurator.
Tools
Sketch, Axure, and Photoshop
Preliminary Research
Initially, I had very limited access to users to conduct research. In the absence of end-users, I spoke with Subject Matter Experts and Partners.
Based off that research, I came up with an e-commerce style proposal. Through usability testing and validity testing with internal users and Partners, I determined that a traditional e-commerce experience would not be viable as our products and solutions are incredibly complex to be simply purchased online.
I then conducted a comparative analysis on websites that also sell complex products and solutions to understand how they educate their end-customers.
That research resulted in an initial wireframe that evolved through quick user tests with internal employees and Partners.
TESTING ON HI-FI PROTOTYPE
WIREFRAMING AND PROTOTYPING
After defining the project goals, the target user group and features, I worked on translating ideas into tangible prototypes. I started with sketches and then transferred them to Axure for a proposal design. See the multiple versions in the below link.
TESTING ON HI-FI PROTOTYPE
Solution finder Results Summary
SF- Usability Results 1
SF- Usability Results 3
Solution finder Results Summary
We conducted Usability Tests with 5 Internal Motorolans, 5 Channel Partners, and 5 potential end-users. Some of the results from that can be seen here on the left. Please reach out to learn more about how I create UX analytic plans measuring for success/fail.
TESTING ON HI-FI PROTOTYPE
REDEFINED HI-FI PROTOTYPE
Working with a Visual Designer, we were able to convert my prototype into hi-fi mocks.
NEXT PHASE
Test and enhance the mobile design usability.
Continue adding offerings from Motorola Solutions portfolio to tool.
Determine and apply logistics related to other products to the tool for accuracy and reliability.
Integrate e-commerce components to the tool for quick and easy conversions.
Other Work
bottom of page