Solution Finder
User Research, Design, and Test
Employer: Motorola Solutions | Role: UX Designer/Interaction Lead
PROJECT SUMMARY
Solution finder homepage
Solution finder homepage 2
Solution finder homepage
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Challenge
1) Partners want to receive more leads from Motorola Solutions.
2) End-customers have difficulty learning about our solutions and selecting the appropriate products to serve their needs.
Objective
The objective was to create a tool to increase sales in the absence of e-commerce. Through research, I was able to identify the challenges that both partners and end-customers had with our website. I conceptualized this idea of creating a Solution Finder that worked similar to a car configurator.
Tools
Sketch, Axure, and Photoshop
Preliminary Research
Initially, I had very limited access to users to conduct research. In the absence of end-users, I spoke with Subject Matter Experts and Partners.
Based off that research, I came up with an e-commerce style proposal. Through usability testing and validity testing with internal users and Partners, I determined that a traditional e-commerce experience would not be viable as our products and solutions are incredibly complex to be simply purchased online.
I then conducted a comparative analysis on websites that also sell complex products and solutions to understand how they educate their end-customers.
That research resulted in an initial wireframe that evolved through quick user tests with internal employees and Partners.
TESTING ON HI-FI PROTOTYPE
WIREFRAMING AND PROTOTYPING
After defining the project goals, the target user group and features, I worked on translating ideas into tangible prototypes. I started with sketches and then transferred them to Axure for a proposal design. See the multiple versions in the below link.
TESTING ON HI-FI PROTOTYPE
Solution finder Results Summary
SF- Usability Results 1
SF- Usability Results 3
Solution finder Results Summary
We conducted Usability Tests with 5 Internal Motorolans, 5 Channel Partners, and 5 potential end-users. Some of the results from that can be seen here on the left. Please reach out to learn more about how I create UX analytic plans measuring for success/fail.
TESTING ON HI-FI PROTOTYPE
REDEFINED HI-FI PROTOTYPE
Working with a Visual Designer, we were able to convert my prototype into hi-fi mocks.
