VM

Solution Finder

User Research, Design, and Test

Employer: Motorola Solutions | Role: UX Designer/Interaction Lead

PROJECT SUMMARY

Challenge

1) Partners want to receive more leads from Motorola Solutions. 
2) End-customers have difficulty learning about our solutions and selecting the appropriate          products to serve their needs.

Objective

The objective was to create a tool to increase sales in the absence of e-commerce. Through research, I was able to identify the challenges that both partners and end-customers had with our website. I conceptualized this idea of creating a Solution Finder that worked similar to a car configurator.

Tools

Sketch, Axure, and Photoshop

Preliminary Research

Initially, I had very limited access to users to conduct research. In the absence of end-users, I spoke with Subject Matter Experts and Partners. 

Based off that research, I came up with an e-commerce style proposal. Through usability testing and validity testing with internal users and Partners, I determined that a traditional e-commerce experience would not be viable as our products and solutions are incredibly complex to be simply purchased online. 

I then conducted a comparative analysis on websites that also sell complex products and solutions to understand how they educate their end-customers.

That research resulted in an initial wireframe that evolved through quick user tests with internal employees and Partners.

TESTING ON HI-FI PROTOTYPE

WIREFRAMING AND PROTOTYPING

After defining the project goals, the target user group and features, I worked on translating ideas into tangible prototypes. I started with sketches and then transferred them to Axure for a proposal design. See the multiple versions in the below link.

TESTING ON HI-FI PROTOTYPE

We conducted Usability Tests with 5 Internal Motorolans, 5 Channel Partners, and 5 potential end-users. Some of the results from that can be seen here on the left. Please reach out to learn more about how I create UX analytic plans measuring for success/fail.

TESTING ON HI-FI PROTOTYPE

REDEFINED HI-FI PROTOTYPE

Working with a Visual Designer, we were able to convert my prototype into hi-fi mocks.

NEXT PHASE

Test and enhance the mobile design usability.
 

Continue adding offerings from Motorola Solutions portfolio to tool.

Determine and apply logistics related to other products to the tool for accuracy and reliability. 

Integrate e-commerce components to the tool for quick and easy conversions.